Project Overview: Blue Hawaiian Helicopter Tours Website Design
This project involved creating two design previews to showcase the potential for a refreshed, visually immersive website for Blue Hawaiian Helicopter Tours. The goal was to present a more engaging, content-rich homepage that highlights their stunning photography, builds trust through customer testimonials, and encourages bookings through clear user pathways.
The first preview remained visually immersive but focused on high-quality imagery, clean lines, white space, and an organized flow optimized for usability and conversion. The second preview took a more visually creative and playful approach, featuring cloud-like section transitions and bold, engaging layouts that capture attention and convey energy.
Both concepts centered on guiding users to choose which Hawaiian island they want to explore, funneling them into relevant tour options from the start. Key features included prominent displays of best-selling tours, strategically placed CTAs, and storytelling elements that communicate the brand’s premium experience and legacy.
The result is a pair of dynamic, conversion-focused design directions that balance aesthetic impact with functionality, offering multiple ways to enhance the Blue Hawaiian user experience while inspiring visitors to book.
Responsive Design
Both design previews are fully responsive and optimized for all devices, providing a seamless browsing and booking experience on desktop, tablet, or mobile. Each layout guides users through a clear journey- from selecting their island to discovering and booking the perfect tour, while maintaining a strong focus on conversions.
Enhanced filtering options were included in both concepts, allowing users to easily narrow down tours by location, experience type, or other preferences, making it simple to find the exact adventure that fits their needs.