Project Overview: Fortunata Luxury Sailing Charters
This project involved designing a standalone luxury website for Fortunata, a new brand offering high-end catamaran charters in Aruba. The goal was to differentiate it from the parent company’s main site with a distinct, elevated look that feels luxurious yet approachable- appealing to mid- to high-end travelers seeking unforgettable experiences on the water.
The design draws from a refined nautical aesthetic, featuring a clean, modern layout with immersive imagery, subtle motion, and an intuitive booking flow. Minimal, elegant lines and soft hover effects create a sense of sophistication and warmth, while the clear presentation of tour inclusions encourages exploration and drives bookings. I also designed an activity page layout to showcase what each charter offers, highlighting key details, inclusions, and traveler information, with an integrated booking calendar for a seamless user experience.
Responsive Design
The new Fortunata website is fully responsive, delivering a seamless experience across desktop, tablet, and mobile- essential for travelers researching and booking activities on the go. Designed with conversion in mind, the layout guides users through a clear booking journey, showcasing each charter option and highlighting premium inclusions like the Flamingo Encounter.
Mobile-optimized navigation and strategically placed CTAs make it easy for users to explore, learn more, and reserve their charter from any device.
Notable Features
Key design features of the Fortunata website include immersive video headers and elegant hover effects that enhance the browsing experience. Video headers showcase the catamaran in action, immediately conveying the luxury and atmosphere of the experience. Charter and info cards feature a soft glowing backdrop and accent-color overlay on hover, adding subtle depth and guiding users’ attention to key content.
These details combine to create a polished, sophisticated look that reinforces the brand’s luxurious yet approachable identity while supporting a smooth, conversion-focused user experience.