Project Overview: Friendship Amsterdam Website Redesign
This project focused on improving the usability of the Friendship Amsterdam website while maintaining its existing corporate identity and overall look and feel. The key goal was to make the site more intuitive for visitors and enhance the online shopping and tour discovery experience without making major changes to branding.
To achieve this, I incorporated the brand’s identity colors and designed an interface that allows key products to be sold directly on the homepage in a visually engaging tile format. Additionally, I created an Activity Overview page to showcase all available tours, making it easier for visitors to explore and book experiences.
The result is a user-friendly, visually consistent website that strengthens the brand identity while streamlining product sales and tour discovery.
Responsive Design
The redesigned Friendship Amsterdam website is fully responsive, delivering a smooth and engaging experience across all devices. The layout features intuitive navigation, clear calls-to-action, and a homepage format that makes it easy for visitors to browse and purchase available tours.
With vibrant visuals highlighting signature items and all tour offerings, the site not only maintains the brand’s familiar look and feel- it actively encourages users to shop, book experiences, and engage with everything Friendship Amsterdam has to offer.