Project Overview: Sea the City Website Redesign
This project focused on rebranding and redesigning a Hot Tub Boat website to create a sleek, elegant, and fun online presence that aligns with the client’s updated branding guidelines. The key goal was to showcase their unique offerings, highlight special events, and provide a visually engaging experience that encourages bookings.
To achieve this, I drew from their inspiration websites and branding deck to develop a design with rounded corners, modern layouts, and a playful yet sophisticated aesthetic. The homepage prominently features a “Featured Activity” section and highlights upcoming special events, while the overall structure is organized to guide users smoothly from discovery to booking. Best practices in usability, conversion, and responsive design were applied throughout, ensuring a seamless experience across all devices.
The result is a polished, user-friendly website that captures the fun and elegance of the brand while making it easy for visitors to explore offerings and plan their experience.
Responsive Design
The redesigned website is fully responsive, providing a seamless and enjoyable experience across all devices. From mobile phones to large desktop screens, the layout adapts gracefully, ensuring that rounded-corner design elements, featured activities, and special event highlights remain visually engaging and easy to navigate.
Clear calls-to-action and intuitive booking flows make it simple for users to explore offerings and plan their experience, whether they’re on the go or browsing from home.