Project Overview: Buck Wild Hummer Tours Website Redesign
The Buck Wild Hummer Tours website redesign focused on transforming their existing, minimal site into a more visually compelling and user-focused experience. The original site lacked energy and excitement—key elements for a company offering off-road tours through one of the most iconic landscapes in the world.
The new design incorporates Grand Canyon-inspired colors, textures, and imagery, bringing the landscape’s bold, rugged beauty into the digital space. Alongside the visual overhaul, the site’s user flow was restructured to better guide visitors through tour options, highlight key experiences, and make booking more intuitive.
The goal was to create a site that feels as adventurous as the tours themselves—inspiring users to book while capturing the spirit of exploring the Grand Canyon in a Buck Wild Hummer.
Responsive Design
The redesigned site is fully responsive, ensuring a smooth and visually engaging experience across all devices—from mobile phones to large desktop screens. With a conversion-focused approach, the layout prioritizes clear calls-to-action, streamlined navigation, and simplified booking flows to help users easily find and reserve their ideal tour.
By combining intuitive structure with bold Grand Canyon visuals, the site now not only looks more adventurous—it actively encourages users to take the next step and book their off-road experience.